New mall on the block
ARC came to us with a challenge to launch the new mall: to maintain the glamour and prestige of West Hills Mall but make Achimota feel accessible enough for everybody. Our 360 campaign led with strong high fashion images that felt real and above all Ghanaian but we backed this up with a heavy media and digital plan (we even branded tro tros) that resonated with the local residents. As often happens, our digital budget was small but we still made magic happen across Facebook, Twitter and Instagram. We were the No.3 trending topic in Ghana – not bad when Manchester United just lost miserably and the EC were organising a forum. Today the Centre continues to be one of Ghana’s most popular Malls.