Copyright Insel Communications Ltd. 2018

Jack Where Are You?

Ghana Post and the Government of Ghana had an ambitious goal. To divide every plot of land in Ghana into sections and give each a unique digital address. This was a way too rectify the sad state of the local addressing system. Our task then was to find a way ti communicate this phenomenal undertaking to the Ghanaian populace in a language that they would instantly respond to.

So we came up with 'Jack Where Are You?'. A childhood game of hide and seek. The concept of which speaks to the core of our bad addressing system; an ability to find people and places easily. The campaign got a lot of traction for its simplicity and innovation of ad placements.