Jack Where Are You?

Ghana Post and the Government of Ghana had an ambitious goal. To divide every plot of land in Ghana into sections and give each a unique digital address. This was a way too rectify the sad state of the local addressing system. Our task then was to find a way ti communicate this phenomenal undertaking to the Ghanaian populace in a language that they would instantly respond to.

So we came up with 'Jack Where Are You?'. A childhood game of hide and seek. The concept of which speaks to the core of our bad addressing system; an ability to find people and places easily. The campaign got a lot of traction for its simplicity and innovation of ad placements.