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The tradition continues...

Our radio led campaign had to make two largely unknown brands –Itel and Fero attractive to a target market who are brand conscious and have on offer competing deals for known brands. Our trick was to focus on humour and the key driver for smartphone purchase – ‘a good camera’. There was a  5% month on month increase in smartphone sales, a 33% month on month increase in data revenue whilst the Fero smartphone sold out after the first month.

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