Our clients needed an election peace campaign - amongst a sea of peace campaigns - that our audience would vote for. Several brainstorms & one over-stressed illustrator later our humorous #Eatforpeace campaign with lots of Ghanaian flavour was born. Our campaign featured a host of patriotic animals & crops ready to sacrifice themselves for peace. The campaign was launched one week to the elections in press & online & had a social media reach of over 1,000,000 that week.