Copyright Insel Communications Ltd. 2018

Zig when they Zag

We had the uphill task of selling a product that many Ghanaian women have great misconceptions about; Intimate washes for women. And being an agency that never backs away from a challenge, we rolled out a digital campaign with a strong lifestyle positioning (rather than the industry norm of hygiene or medicinal) we reached out to a young and trendy audience, who would look beyond the age-old ideology of water being enough and latch onto our promise of a fresh and merry cherry.